How Co-Viewing Redefines Attention

INTRODUCTION

Co-viewing is changing how APAC audiences consume video. As the home screen becomes the hub for shared content, brands have a powerful new opportunity to engage viewers together — activated most efficiently through programmatic solutions.

This research explores the intersection of viewing content, preferences, device choice, and advertising effectiveness across seven APAC markets. By specifically examining co-viewing behaviours, we also uncover how shared viewing experiences create unique opportunities for brand engagement.