Are you getting the most out of mobile? How do you quantify the value of your mobile advertising inventory? Measuring eCPMs and fill rates can tell you a lot about your existing strategy, but do you know how much value can be added to your bottom line by enriching your mobile impressions? For the first time, PubMatic has quantified the benefits of using enriched mobile impressions—those that include additional highly sought after data parameters like device ID and location—as part of your overall monetization strategy, and the results make it clear that enhanced data drives higher value and economic return for publishers.
Getting the Most Out of Mobile: 5 Ways to Maximize the Value of Premium Publisher Mobile Ad Inventory
