INFOGRAPHIC

Driving the Future

Global Auto Industry & Advertising Outlook

The auto industry has rebounded but advertisers face new challenges: EV infrastructure and adoption, digital-first buyers, tariff pressures and generational divides reshaping the market.

EMERGING TRENDS IMPACTING ADVERTISERS

While EV adoption gains consumer momentum, macroeconomic headwinds are slowing industry growth and inflating prices for both new and used vehicles. This could impact sales given that 69% of buyers say price is the top factor driving purchase decisions.

Source: Magna Global, 2025; eMarketer, 2025; Roadandtrack.com 2025

AUTOMOTIVE ADVERTISING SPEND TRENDS

Source: Magna Global 2025; eMarketer 2025; Brightline 2024; PubMatic operational data 2025; SimilarWeb 2025

AUTOMOTIVE ADVERTISING SPEND TRENDS

Source: Magna Global 2025

HOW GENERATIONS SHAPE CAR BUYING DECISIONS

Source: eMarketer 2025

NON-VEHICLE PUBLISHERS DRIVE THE MAJORITY OF AUTO ADVERTISER REFERRALS (3 IN 5)

Source: Similarweb

CHANGING CONSUMER PURCHASE JOURNEYS

Source: AM-Online; eMarketer 2025

The automotive industry is facing macroeconomic challenges, potentially more so than any other industry. It is critical to approach marketing budgets with agility and intentionality at a time when every impression counts.

STRATEGIC ADVERTISER RECOMMENDATIONS

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