New privacy laws in several US states will impact how advertisers find and engage with consumers online. Third-party cookie deprecation is on the horizon. Amid this uncertainty, PubMatic is seeing a growing number of top advertisers use sell-side data activation to align their inventory and audience strategies, as they build future-proofed and efficient strategies to survive and thrive no matter what comes next. In this new guide, you will learn about data activation on the sell-side and:

• The evolving inventory and campaign process
• Improving performance and engagement with a sell-side targeting approach
• Comparing audience targeting performance: DSP versus sell-side
• How different owned audience segments work with sell-side targeting
• Finding the right sell-side targeting provider

Download the full guide and get started with sell-side data activation today.