Advertisers have demonstrated strong demand for cross-screen video inventory, and according to Advertiser Perceptions, 62% of digital video advertising is transacted programmatically today. In the same study, 54% of publishers said the ability to target audiences in a screen-agnostic fashion was more important to their advertisers than the ability to target viewers on a specific screen, but they face widespread difficulty in delivering video seamlessly across channels.

PubMatic commissioned Advertiser Perceptions to explore how publishers are approaching cross-screen video ad addressability, what challenges are making it difficult for them to meet advertisers’ needs, and how partners can help bring data and identity together to facilitate addressability across channels and make the most of video ad offerings.

Download the full research study to learn more.