2025 GLOBAL STUDY

Commerce Media at a Crossroads

Scaling Smarter with SSP Innovation

COMMERCE MEDIA IS NOW A CORE REVENUE DRIVER

Commerce media now drives an average of 7% of revenue for networks. And according to recent studies, it is having its moment of rapid growth.

Source: PubMatic Commerce Media Study 2025; 2022 to 2024 data points from a commissioned study conducted by Forrester Consulting on behalf of PubMatic, August 2023

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