Digital advertising spend is expected to exceed $800 billion globally in 2027, with programmatic accounting for over 82% (Magna, 2024). However, not all digital advertising opportunities provide equal potential for success. With numerous channels, technology platforms, and ad formats, how can you boost your success during this year and beyond?

Our Advertiser’s Supply Path Optimization Playbook, crafted by our team of seasoned professionals with expertise in digital advertising, is your essential guide to seizing this lucrative opportunity. Whether you’re just starting or looking to advance your current strategies, this guide will offer practical, strategic advice that you can implement immediately to elevate your advertising game.

This guide will help you to:

• Gain a holistic understanding of the necessary setup for supply path optimization (SPO) for your digital advertising investments in a world-class, safe, and responsible manner
• Understand tactical guidance that can significantly improve your chances of success, especially as more spending is expected to flow into programmatic advertising

This playbook is not just a resource; it’s a powerful tool for success. Download the full report now and discover how you can unlock the full revenue potential of SPO while sustainably scaling your marketing efforts.