Summary

The digital advertising industry set another record in spending throughout 2019, and the space continues to rapidly change, with no indication of slowing down. As the industry strives to overcome its implementation and transparency challenges, technological innovation is the constant driving force of change towards a more efficient market.

From this report, you can answer the following questions:

  • Which media types are expected to grow in 2020, and how should I structure my budget allocations?
  • Which countries will see the largest digital, mobile and video advertising growth in 2020?
  • How should I anticipate mobile web and in-app changes, and invest accordingly?
  • Where do I need to implement PMP strategies to employ the most effective and efficient use of my ad spending?

For all of the global digital advertising trends, statistics, and insights, download the full guide today!

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