October 10, 2018
The Westin Grande Sukhumvit, 259 Sukhumvit Rd, Khwaeng Khlong Toei Nuea, Khet Watthana, Krung Thep Maha Nakhon 10110, Thailand
The Power of Programmatic and PMPs
We are delighted to invite you to the first PubMatic PubAcademy event in Thailand.
Programmatic has revolutionised the way publishers monetise their inventory and maximise yield along with how agencies achieve greater efficiency and data-led decisioning for their media buys.
Join us for a practical and action-orientated event which will cover the benefits of header bidding and wrappers, the power of PMPs and best practices, an introduction to auction dynamics and discuss how publishers and agencies can work better together.
| 1:30 pm |
Registration |
| 2:00 pm |
The Power of Header-bidding Wrappers and PMPs for Publishers and Agencies Marcus Pousette, Director Publisher Development, SEA, PubMatic |
| 2:45 pm |
Growing Brand Spend Within Programmatic Bihao Pan, Director Inventory Partnerships, The Trade Desk |
| 3:15 pm |
Coffee Break |
| 3:45 pm |
Agency PMP Strategies and Best Practice Joelle Siew, Senior Manager Ad Solutions, SEA, PubMatic |
| 4:15 pm |
How Agencies and Publishers Can Work Better Together panel hosted by Nigel Kwan, Senior Marketing Director, APAC, PubMatic with Bihao Pan, Director Inventory Partnerships, The Trade Desk, Dr. Choakchai Eaimrittikrai (Kim), Group Director from Bec Tero Entertainment and Athirach Hutasingh, Digital Lead, Wavemaker, Group M |
| 4:45 pm |
Drinks and Canapes |