PubAcademy Thailand

October 10, 2018

The Westin Grande Sukhumvit, 259 Sukhumvit Rd, Khwaeng Khlong Toei Nuea, Khet Watthana, Krung Thep Maha Nakhon 10110, Thailand


OVERVIEW

The Power of Programmatic and PMPs

We are delighted to invite you to the first PubMatic PubAcademy event in Thailand.

Programmatic has revolutionised the way publishers monetise their inventory and maximise yield along with how agencies achieve greater efficiency and data-led decisioning for their media buys.

Join us for a practical and action-orientated event which will cover the benefits of header bidding and wrappers, the power of PMPs and best practices, an introduction to auction dynamics and discuss how publishers and agencies can work better together.

AGENDA

1:30 pm Registration
2:00 pm The Power of Header-bidding Wrappers and PMPs for Publishers and Agencies
Marcus Pousette, Director Publisher Development, SEA, PubMatic
2:45 pm Growing Brand Spend Within Programmatic
Bihao Pan, Director Inventory Partnerships, The Trade Desk
3:15 pm Coffee Break
3:45 pm Agency PMP Strategies and Best Practice
Joelle Siew, Senior Manager Ad Solutions, SEA, PubMatic
4:15 pm How Agencies and Publishers Can Work Better Together
panel hosted by Nigel Kwan, Senior Marketing Director, APAC, PubMatic with Bihao Pan, Director Inventory Partnerships, The Trade Desk, Dr. Choakchai Eaimrittikrai (Kim), Group Director from Bec Tero Entertainment and Athirach Hutasingh, Digital Lead, Wavemaker, Group M
4:45 pm Drinks and Canapes