PubAcademy South East Asia

November 7, 2017

Garden Suite, Mandarin Oriental, 5 Raffles Avenue, Singapore 039797


OVERVIEW

Let’s Be Clear About Transparency

As brand advertising spend overtakes direct response spend in the programmatic ecosystem, transparency has become one of the most heavily discussed topics in our industry today.

Our guest speaker is Andrew Baron, vice president, machine learning & marketplace at PubMatic who will talk through Auction Dynamics and its increasingly prominent role in the online advertising ecosystem.

Join PubMatic and our regional publisher and agency partners to learn about the transparency challenges and opportunities in the South East Asian digital advertising market.

AGENDA

9:00 am Registration
9:30 am Introduction
Jason Barnes, VP APAC, PubMatic
9:45 am Age of Transparency
Nigel Kwan, Marketing Director APAC, PubMatic
10:00 am Transparency: A View From The Buy-side
Benjamin Yeow, TAAG Practice Lead, APAC Data, Technology and Innovation, Publicis Media
10:30 am Coffee Break
11:00 am Understanding Auction Dynamics
Andrew Baron, VP, Machine Learning and Marketplace, PubMatic
11:30 am How To Avoid A Supply-chain Nightmare
Duncan Chamberlain, Sr. Director Business Development SEA, The Trade Desk, Richard Pollin, VP Client Development APAC, Xaxis, Paul Moss, GM Platforms, Technology and New Business, Media Prima, Andrew Baron, VP, Machine Learning and Marketplace, PubMatic, Jason Barnes, VP APAC, PubMatic - Moderator
12:00 pm Lunch and Networking