November 7, 2017
Garden Suite, Mandarin Oriental, 5 Raffles Avenue, Singapore 039797
As brand advertising spend overtakes direct response spend in the programmatic ecosystem, transparency has become one of the most heavily discussed topics in our industry today.
Our guest speaker is Andrew Baron, vice president, machine learning & marketplace at PubMatic who will talk through Auction Dynamics and its increasingly prominent role in the online advertising ecosystem.
Join PubMatic and our regional publisher and agency partners to learn about the transparency challenges and opportunities in the South East Asian digital advertising market.
| 9:00 am |
Registration |
| 9:30 am |
Introduction Jason Barnes, VP APAC, PubMatic |
| 9:45 am |
Age of Transparency Nigel Kwan, Marketing Director APAC, PubMatic |
| 10:00 am |
Transparency: A View From The Buy-side Benjamin Yeow, TAAG Practice Lead, APAC Data, Technology and Innovation, Publicis Media |
| 10:30 am |
Coffee Break |
| 11:00 am |
Understanding Auction Dynamics Andrew Baron, VP, Machine Learning and Marketplace, PubMatic |
| 11:30 am |
How To Avoid A Supply-chain Nightmare Duncan Chamberlain, Sr. Director Business Development SEA, The Trade Desk, Richard Pollin, VP Client Development APAC, Xaxis, Paul Moss, GM Platforms, Technology and New Business, Media Prima, Andrew Baron, VP, Machine Learning and Marketplace, PubMatic, Jason Barnes, VP APAC, PubMatic - Moderator |
| 12:00 pm |
Lunch and Networking |