Buying & Selling in a Confusing Ecosystem

PubAcademy New York

September 25, 2019

Museum of Arts and Design
2 Columbus Cir, New York, NY 10019


OVERVIEW

4:30 – 5:00 Registration

5:00 – 6:30 Content

6:30 – 8:00 Cocktail Reception

Amidst demands for greater transparency and efficiency across the digital supply chain, constant developments continue to bring new opportunities and brand new questions. While Media buyers are scrutinizing their technology partners and optimizing their supply paths, publishers and technology providers alike attempt to remain ahead of the curve.

With so much confusion in the programmatic ecosystem, how can publishers, agencies and brands determine the right path to take? Which auction and pricing model benefits their objectives? How do they meet their transparency goals? What are best practices in setting up their tech stack?

Join industry leaders to gain insights into how to thrive in this ever-changing environment, and actionable solutions for maximizing your growth in the coming months. Submit your RSVP below to secure your spot!

 

AGENDA

Introduction
Auction Dynamics Impact on Supply Path Optimization
A lot of factors impact buyers' supply path optimization decisions and certainly auction dynamics is one of the most critical. This session will provide a deep dive into the impact of the auction on the quality of a supply path as well as provide some hard data on what that means for buyers and publishers.

Speakers:
Chris Kane, Partner, Jounce Media
Andrew Baron, VP Marketplace, PubMatic
Driving Programmatic Dollars with Video
Digital video today offers consumers a broad array of platforms, sizes, devices and more. Simply executing an ad buy is not so simple as ad buyers need to work through a maze of choices from player type to commercial length to video format, just to name a few. We’ll talk with top publishers in the video space and learn about the choices they are making today to drive monetization while enhancing the user experience. Additionally, we’ll talk about CTV, OTT and other rapidly expanding platforms.

Speakers:
Sam Youn, Director of Programmatic Revenue Strategy, Chegg
Chris Park, Director, Revenue Operations, Cheddar
Phil Bohn, SVP, Sales and Revenue, Mediavine
Jonas Olsen, VP, Video, PubMatic
Fireside Chat with Maven’s CRO & CSO, Andrew Kraft
Maven reaches over 100 million consumers monthly across a broad array of more than 300 sites, including new acquisitions The Street and Sports Illustrated. In this fireside chat, we’ll explore Maven’s sales strategies for a portfolio of both large sites and targeted niche sites, learn what Maven is doing around SSP consolidation and why, the balance between “people tax” and the “ad tech tax,” and the company’s push deeper into video.

Speakers:
Andrew Kraft, Chief Revenue Officer & Chief Strategy Officer, Maven
Jaan Janes, VP, Customer Success, Americas, PubMatic
Evolving Publisher Tech & What That Means for Buyers
Whether it be evolving partnerships, changing regulations, or shifting approaches by Google, publisher technology is changing more than ever. This session will take a look at how publishers are navigating these changes and how they are employing technology to support new requirements.

Speakers:
Jean Fitzpatrick, VP of Marketplace Development, MAGNA Global
Christopher Guenther, SVP, Global Head of Programmatic, News Corp
Kyle Dozeman, VP, Advertiser Solutions, PubMatic
Closing
Cocktail Reception