PubAcademy Malaysia: Building Trust Through Transparency

March 21, 2018

Grand Millennium Hotel, 160 Bukit Bintang Street, Bukit Bintang, 55100 Kuala Lumpur, Malaysia


OVERVIEW

Building Trust Through Transparency

We are delighted to host the 1st PubMatic PubAcademy event in Malaysia.

As brand advertising spend overtakes direct response spend in the programmatic ecosystem, transparency has become one of the most heavily discussed topics in our industry today.

Join PubMatic and our publisher and agency partners to learn about the transparency challenges and opportunities in the Malaysian digital advertising market.

AGENDA

1:30 pm Registration
2:00 pm Introduction
Jason Barnes, CRO, APAC, PubMatic
2:15 pm Programmatic Problems Post-It note session
Nigel Kwan, Marketing Director APAC, PubMatic
2:30 pm Understanding Auction Dynamics
Sudipto Das, Regional Director India and SEA, PubMatic
3:00 pm Coffee Break
3:30 pm A View From The Buy Side
Anisha Iyer, Partner Digital SEA, Mindshare
4:00 pm Winning Programmatic Strategies
Marcus Pousette, Director Publisher Development SEA, PubMatic
4:30 pm Programmatic Problems - A Way Forward
Jason Barnes, CRO, APAC, PubMatic
5:00 pm Drinks and Canapés