PubAcademy Italy

May 30, 2019

NHow Milano, Via Tortona, 35, 20144 Milano


OVERVIEW

In this fast-changing digital advertising environment, transparency, brand safety and control are all critical.

Join us at PubAcademy Italy on May 30, 2019 where we will be discussing a wealth of key industry issues. Core topics include attracting brand spend with improved inventory quality, the move towards optimising supply paths to deliver greater efficiencies and how header bidding is evolving in this programmatic world. This will be followed by apertivo where you can discuss the issues further with your industry colleagues.

AGENDA

2:30 pm REGISTRATIONS
3:00 pm INTRODUCTION
Cristian Coccia, Regional Director, Southern Europe, PubMatic
3:10 pm PRESENTATION
The Evolution of Header Bidding. Cristian Coccia, Regional Director, Southern Europe, PubMatic and Stefano Minerva, Customer Success Operations Manager, PubMatic
3:40 pm PRESENTATION
The growing importance of Supply Path Optimisation. Amelie Grenier-Bolay, Director, Advertiser Solutions, Southern Europe, PubMatic
4:00 pm BREAK
4:20 pm FIRESIDE CHAT
From Tag-Based to Multiple Header Bidding - a Mediamond Story. Roberto Dragone, Head of Programmatic and Data, Mediamond and Lucia Guarino, Senior Customer Success Manger, PubMatic
4:40 am PRESENTATION
How to attract greater brand spend with improved inventory quality. Kofi Amoako, Associate VP, Customer Success Operations, PubMatic
5:00 pm PANEL
What buyers want. Antonello Sessa, Sales Director, Adform. Ambra De Cicco, Head of Programmatic Operations, PHD. Stefano Eligio, COO, Turbo and Amelie Grenier-Bolay, Director, Advertiser Solutions, Southern Europe, PubMatic
5:30 pm CLOSE AND APERITIVO