PubAcademy Indonesia

July 10, 2018

JW Marriott, Jalan DR Ide Anak Agung Gde Agung Kav E.1.2 No. 1 & 2, Kawasan Mega Kuningan, RT.5/RW.2, East Kuningan, Jakarta, 12950, Indonesia


OVERVIEW

The Power of Programmatic and PMPs

We are delighted to invite you to the first PubMatic PubAcademy event in Indonesia.

Programmatic has revolutionised the way publishers monetise their inventory and maximise yield along with how agencies achieve greater efficiency and data-led decisioning for their media buys.

Join us for a practical and action-orientated event which will cover the benefits of header bidding and wrappers, the power of PMPs and best practices, an introduction to auction dynamics and discuss how publishers and agencies can work better together.

AGENDA

1:30 pm Registration
2:00 pm The Power of Header-bidding Wrappers and PMPs for Publishers
Marcus Pousette, Director Publisher Development, SEA, PubMatic
2:45 pm Publisher PMP Workshop and UI Walkthrough
Khin Mu Yar Soe, Senior Customer Success Manager, SEA, PubMatic
3:15 pm Coffee Break
3:45 pm Agency PMP Strategies and Best Practice
Joelle Siew, Senior Manager Ad Solutions, SEA, PubMatic
4:15 pm How Agencies and Publishers Can Work Better Together
panel with Larry Asalim, Digital Associate Partner, Unilever, Mindshare, Rohan Mahajan, Associate Director, Omnicom Media Group, Moch Rifki, Business Marketing, Kompas hosted by Nigel Kwan, Marketing Director, APAC, PubMatic
4:45 pm Drinks and Canapes