PubAcademy Germany

Thanks to everyone who attended our PubAcademy Germany. If you are are interested in attending future ones please email your details to us on eventsEU@pubmatic.com

Ongoing challenges around inventory quality and fraud
The industry has made great strides in developing initiatives to tackle issues such as domain spoofing, arbitrage and awareness of the large ad fraud problem but in-app and video continue to be problematic. Eric Bozinny, PubMatic’s Director of Inventory Quality, will be flying in from California to discuss these challenges, what PubMatic is doing to combat them, and what actions publishers, agencies and advertisers can take to reduce their concerns. This will be followed by a Q&A with industry experts from across the demand and supply-side spectrum

What’s happening with identity?
As digital advertising braces itself for the potential demise of third-party tracking cookies, there is a lot of work going into developing alternatives that can drive targeting and provide an alternative to the walled gardens. Mathieu Roche from ID5 will present on what is happening in the industry, and the challenges and opportunities around identity. We will then bring a panel of experts together to discuss the future of identity, and what you can do to prepare for it.

See below our full agenda.