PubMatic SSP

THE PROGRAMMATIC FUTURE.
DELIVERED.

PubMatic SSP: Maximize ROI and Control Your Digital Supply Chain

As the programmatic ecosystem evolves, buyers have an opportunity to take control of their digital advertising supply chain. The PubMatic SSP is built to maximize value for publishers and buyers alike. We bring premium inventory, next-gen addressability and transparency to buyers, so you can drive ROI across the channels and formats that matter: including CTV, online video, mobile app, web, and beyond.

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WHY PUBMATIC SSP

SCALE YOUR CAMPAIGN

ACCESS PREMIUM SUPPLY, ACROSS CHANNELS

Scale your campaigns with access to the world’s most premium publishers and reach target consumers wherever they engage with brand-safe content. Buyers can seamlessly execute campaigns on a single platform or across multiple channels with measurable quality that anyone can verify. We leverage industry standards such as sellers.json and ads.txt to ensure transparency. And, with our Fraud Free Program, you can ensure that ad budgets are not wasted on fraudulent impressions.

OUR ROLE IN THE DIGITAL ADVERTISING ECOSYSTEM

REACH ADDRESSABLE AUDIENCES

REACH ADDRESSABLE AUDIENCES

Campaign performance is determined by efficiently reaching your target audience. With the PubMatic SSP, you can optimize your audience strategy and easily understand what drives performance. Our portfolio approach to addressability enables buyers to activate data-enriched media campaigns across our scaled global inventory.

*Connect is PubMatic’s audience solution that leverages addressable signals from across the open internet to help data owners drive monetization and help media buyers drive performance.

GREATER EFFICIENCY

ACHIEVE GREATER CAMPAIGN EFFICIENCY

Leverage the technical benefits inherent to sell-side platforms to driver greater efficiency. With the PubMatic SSP, you can simplify deal transactions and increase control through our self-serve deal setup and management UI, the Media Buyer Console. Our buyer-friendly optimization tools drive the optimal return on ad spend. Plus, you can get a deeper understanding of available inventory for your target audience and gain insight into deal performance across several standard and customized metrics.

 

Disclaimer: Displayed data is randomly generated for illustrative purposes only and should not be relied upon for any reason.

Partnerships

FUTURE PLC ACHIEVES A 69% INCREASE IN PMP REVENUES

With a renewed strategy, we have been focused on growing our EMEA PMP business in order to maintain pace across our ever-growing premium portfolio. Since 2019, PubMatic have offered multiple layers of support from navigating the complexities of the marketplace, to training our Ops team within the PubMatic UI. This will undoubtedly continue to have a positive impact on our business and the relationship we have built with the team at PubMatic has really helped to move the needle. From the outset, the team have been hugely professional, proactive and open to collaboration in utilizing their demand relationships in order to align our PMP opportunities with premium advertisers.

STEPHEN WINDEGAAR
COMMERCIAL GROUP HEAD, PROGRAMMATIC EMEA & LATAM
FUTURE PLC
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