End-to-End Efficiency. Full Transparency. Total Control.
PubMatic for Buyers is a Gen AI-powered, end-to-end platform that streamlines the entire media buying process — from inventory discovery and forecasting, to curation, activation, and optimization.
It’s the only solution that directly connects advertisers, agencies, and curators with nearly the entire open internet, with direct access to 1,900 premium publishers, privacy-safe audience signals from valuable data sets and IDs, and over 821 billion daily ad impressions — all in one place delivering greater efficiency, ease of use, and better performance outcomes.
ONE PLATFORM. ALL THE POWER.
PubMatic for Buyers unifies our most powerful solutions—Activate, Connect, and our global SSP—into a single, seamless platform experience, helping buyers move from insight to action without friction.
ONE PLATFORM. ALL THE POWER.
PubMatic for Buyers unifies our most powerful solutions—Activate, Connect, and our global SSP—into a single, seamless platform experience, helping buyers move from insight to action without friction.
Use natural language prompts to instantly generate optimized deal packages. Our unique Gen AI-curated marketplace streamlines campaign setup, reducing build time and enabling faster time-to-market.
Access premium inventory across CTV, video, mobile app, and display—curated through our SSP and enriched by Connect’s data signals. Connect with your audiences wherever they are, with the insights and data to reach them more effectively.
Curated deals can be activated through PubMatic’s Activate solution or your DSP of choice, giving you control, transparency, flexibility across your workflow.
Stay ahead with live performance insights and proactive campaign troubleshooting, powered by the same Gen AI engine that’s driving curation.
KEY CAPABILITIES
Inventory Discovery
Curation
Media Activation
Analytics & Measurement
Log-Level Data
Auction Packages
Private Marketplace (PMP)
Programmatic Guaranteed
Supply Path Optimization
Fraud Free Program
Inventory Quality
Optimization
EXPLORE OUR PROGRAMMATIC ADVERTISING PRODUCTS FOR MEDIA BUYERS
PubMatic SSP
Drive ROI across the channels and formats that matter with PubMatic’s premium brand-safe inventory, next-gen addressability, and transparent access to supply.
Get closer to your customer and leverage addressable signals from across the internet with efficient, ROI-driven, privacy-compliant data targeting on the sell-side.
Unlock the efficiency and transparency of programmatic across CTV and video campaigns with an end-to-end solution that puts you in control of your media buying strategy.
Make programmatic auctions more efficient and drive campaign ROI by targeting consumers at scale with transparent, curated packages transacted via a single deal ID.
Mars Petcare Exceeds Incremental Sales Goals by 126% Leveraging Activate
The GREENIES™ Brand offers premium dental treats designed for dogs and cats. These treats help freshen breath, reduce tartar buildup, and maintain healthy teeth and gums. Made with natural, easily digestible ingredients, GREENIES come in various sizes to accommodate different breeds and pet sizes. Mars Petcare, a global leader in pet health and nutrition, ensures…
Omnicom Media Group Germany Streamlines Deals from 50 to 1 with PubMatic
Omnicom Media Group Germany is part of Omnicom, a leading global communications, advertising and marketing services group. In the core business, OMG support and advise more than 200 well-known advertising companies in the areas of strategy, communication, media planning and purchasing as well as optimization and research.
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