SIMPLIFY THE COMPLEX ALTERNATIVE IDENTIFIER MARKET
Manage, implement, and configure multiple partner IDs through an easy to use, self-serve UI.
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- Solutions
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Products
- FOR PUBLISHERS:
- PUBMATIC SSP
- CONNECT
- IDENTITY HUB
- OPENWRAP
- ACTIVATE
- FOR BUYERS:
- PUBMATIC SSP
- CONNECT
- ACTIVATE
- AUCTION PACKAGES
- FOR COMMERCE MEDIA:
- CONVERT
- ACTIVATE
- CONNECT
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- Login
- Solutions
-
Products
- FOR PUBLISHERS:
- PUBMATIC SSP
- CONNECT
- IDENTITY HUB
- OPENWRAP
- ACTIVATE
- FOR BUYERS:
- PUBMATIC SSP
- CONNECT
- ACTIVATE
- AUCTION PACKAGES
- FOR COMMERCE MEDIA:
- CONVERT
- ACTIVATE
- CONNECT
- Resources
- About
- Careers
- Login
- Contact Us
Identity Hub
Identity Management.
DELIVERED.
Meet Identity Hub: Simplified ID Management for Publishers
Centralize, implement, test, and optimize alternative identity approaches for scale and performance. Identity Hub is a leading ID management tool for publishers that leverages specialized technology infrastructure to simplify the complex alternative identifier marketplace.
GET IN TOUCH WITH OUR IDENTITY HUB TEAM
Contact UsDrive monetization in cookie-restricted environments with specialized technology
Optimized Performance
EASILY UNDERSTAND WHAT DRIVES SUCCESS
Robust testing capabilities with detailed reporting for an optimized alternative ID strategy.
Disclaimer: Displayed data is randomly generated for illustrative purposes only and should not be relied upon for any reason.
Premium Demand
DRIVE MONETIZATION IN COOKIE-RESTRICTED ENVIRONMENTS
Connect seamlessly with buyers to drive programmatic revenue.
Disclaimer: Displayed data is randomly generated for illustrative purposes only and should not be relied upon for any reason.
Partnering across the industry for scaled, standardized addressability
Helping steer the industry towards privacy-Forward addressability
Partnering With Many Of The Leading Alternative Identifiers In Market Today
Identity Hub has removed all the heavy lift for us. In the identity partner space, nothing we tried came close to how simple it was to get Identity Hub live. This success has given us the ability and motivation to start deeper integrations with the PubMatic technology stack, including ensuring the capability for our publishers to use OpenWrap with our platform, as well as beginning to work together on our CTV monetization.
DEKE HOOPER
CEO AND FOUNDER
DIDNA
DIDNA
326%
FILL RATE LIFT
407%
GeCPM Growth
+19%
eCPM Growth
Source: PubMatic internal data