Connect

ENHANCED AUDIENCE TARGETING.
DELIVERED.

Meet Connect: Improved ROI, Cookies Optional

You want to engage audiences through privacy-compliant solutions that perform — without relying on third-party cookies or outdated strategies. Connect brings you closer to your customer with efficient, ROI-driven data targeting on the sell side. Connect combines platform technology and dedicated service to enhance how inventory and data are packaged and transacted — putting you ahead of the competition, today and tomorrow.

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Connect Increases Audience Targeting Opportunities for Advertisers

ACCESS BETTER PERFORMANCE

ACCESS BETTER PERFORMANCE

Bring your own first-party data or leverage our specialized partner and publisher data to design relevant audience packages tailored to your objectives. This drives optimal programmatic performance when layered across our premium inventory. Connect’s continuous enhancement and innovation keep you ahead of the pack with future-proofed solutions and opportunities.

 

Disclaimer: Displayed data is randomly generated for illustrative purposes only and should not be relied upon for any reason.

PLAN SMARTER

PLAN SMARTER

Connect brings you smarter audience planning, forecasting, and packaging with emerging identifiers. You can now seamlessly integrate insights from leading alternative identifiers into your planning process to inform campaign strategy decisions for optimal targeting performance.

GET THE SELL-SIDE ADVANTAGE

GET THE SELL-SIDE ADVANTAGE

With data activation through PubMatic, leverage insights you can only get from the supply-side. Bring greater efficiency and seamless integration to meet your campaign goals. Generate deal-level usage reporting and access relevant performance metrics that only an SSP can provide — scaling your audience and your ROI.

CUSTOMIZE YOUR STRATEGY

CUSTOMIZE YOUR STRATEGY

Leverage a dedicated global audience team focused on curating and packaging addressable signals for you. Get access to unique data to meet your campaign goals. Connect leverages PubMatic’s decade and a half of programmatic leadership and innovation to help you build a customized plan and a long-range strategy that succeeds.

 

Disclaimer: Displayed data is randomly generated for illustrative purposes only and should not be relied upon for any reason.

Key Partnerships Across the Ecosystem

This collaborative campaign — with Xaxis, Xandr, and PubMatic — reflects the power to both combat cookie deprecation and outperform existing third-party cookies. Our Panorama ID continues to provide the data connectivity and addressability that marketers need in today’s advertising environment and the cookieless future.

SEBASTIAN YOFF
MANAGING DIRECTOR, LATIN AMERICA & US HISPANICS
LOTAME
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VIEW CASE STUDY

94%

Video completion
rate in Safari/
Firefox

83%

Viewability rate
in Safari/Firefox

34%+

Viewability
benchmark

Source: Lotame Internal Data, 4/11/22 – 5/9/22

Questions? We are here to help

Our team of experts can talk to you about Connect.