Activate

DIRECT-TO-SUPPLY
MEDIA BUYING

Activate: Smarter Omnichannel Media Buying. Transparency, Efficiency, and Performance — At scale.

Today’s advertising landscape is complex: supply paths are fragmented, tech fees erode working media, and teams are stretched thin. Activate streamlines this process by enabling direct access to premium omnichannel supply with automation and insights built into a fully unified workflow.

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KEY CAPABILITIES & FEATURES

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SPO Alignment
Direct-to-Supply Buying
Natural Language Setup
Omnichannel Access: CTV, video, display, and mobile
Log-Level Reporting
Proven Performance
Agentic, Predictive Monitoring
Flexible Activation – IO, Managed, or Self-Serve

WHY ACTIVATE?

OMNICHANNEL REACH

OMNICHANNEL REACH

Access premium publishers across CTV, video, display, and mobile.

MORE WORKING MEDIA

MORE WORKING MEDIA

Reduce unnecessary fees so more of your budget delivers impressions.

 

Disclaimer: Displayed data is randomly generated for illustrative purposes only and should not be relied upon for any reason.

FULL TRANSPARENCY

FULL TRANSPARENCY

Get log-level visibility into supply paths, performance, and spend.

 

Disclaimer: Displayed data is randomly generated for illustrative purposes only and should not be relied upon for any reason.

SMARTER WORKFLOWS

SMARTER WORKFLOWS

AI-powered tools simplify setup, monitoring, and optimization.

 

Disclaimer: Displayed data is randomly generated for illustrative purposes only and should not be relied upon for any reason.

PROVEN OUTCOMES

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Mars Petcare Exceeds Incremental Sales Goals by 126% Leveraging Activate

The GREENIES™ Brand offers premium dental treats designed for dogs and cats. These treats help freshen breath, reduce tartar buildup, and maintain healthy teeth and gums. Made with natural, easily digestible ingredients, GREENIES come in various sizes to accommodate different breeds and pet sizes. Mars Petcare, a global leader in pet health and nutrition, ensures…
VIEW CASE STUDY
Woman using tablet and cute dog waiting for her to finish typing
20% Over performance
against sales
lift goals1
126% Over delivery
in incremental
sales goals1

Activate Exceeds Benchmarks in Luxury Retailer's CTV Sequential Messaging Campaign

A prominent luxury brand in the U.S., partnering with its advertising agency, aimed to heighten brand awareness in preparation for the holiday season, focusing primarily on CTV. Their objective was to leverage sequential messaging (CTV to online video and display) to establish an omnichannel impact, engaging affluent audiences and aligning with premium publisher inventory that…
VIEW CASE STUDY
Man at home relaxing while watching television
100% Achieved
CTV CPC
Benchmark
+17% Above Online
Video VCR
Benchmark

REAL-WORLD IMPACT

96%
CAMPAIGNS
OUTPERFORM KPIS

Including CPM efficiency, CPA goals, and ROAS.

20%+
REDUCTION
IN TECH COSTS

Driving more impressions with the same budget.

87%
COVERAGE OF
TOP CTV STREAMERS

Plus scale across display and mobile publishers.

Questions? We are here to help

Activate helps you take control of your media investments and deliver better outcomes across CTV, video, display, and mobile.