GET THE OPENWRAP ADVANTAGE

More than 9 in 10 publishers are using header bidding to monetize inventory, but not all solutions are created equal. Are you using the wrapper that’s right for your business?

OpenWrap, our header bidding wrapper, delivers revenue and empowers more than 200 publishers worldwide with control and flexibility along with the transparency and innovation of a leading Prebid-based open-source solution.

Get in touch with the PubMatic team and see how simple it is to get the OpenWrap advantage.

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OpenWrap empowers our entire team (yield managers, analysts, product manager, web developers) to focus on their core strengths: using data and technology to build a great website and user experience while leveraging PubMatic’s strength in header bidding ad technology.

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THE OPENWRAP ADVANTAGE

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Prebid Management

The industry needs open-source solutions: publishers thrive because of them. More than 200 global publishers rely on the trust, transparency and control of our omnichannel OpenWrap Prebid-as-a-Service wrapper solution.

How Publishers Can Improve Header Bidding Performance with Prebid

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Omnichannel Monetization

The future of publisher revenue depends on optimization across all channels in concert. With mobile and OTT opportunities taking off, publishers should have all-in-one solutions to monetize more across devices, screens, and inventory. OpenWrap centralizes demand — bringing together display, video, mobile app and CTT/OTT — so you can help buyers deliver the cross-channel engagement they need.

State Of Omnichannel Wrapper: US Market Landscape Study

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Header Bidding Optimization

In a hyper-competitive landscape, publishers should put every channel and revenue stream to the test. OpenWrap has sophisticated A/B testing tools built-in that can help increase yield and give you clarity and control over your header bidding strategy — while proving how PubMatic rises to the challenge to be your wrapper solution partner.

Publishers Need To Fix Their Approach To Performance Testing

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Audience Addressability

The cookieless future is right on your doorstep, and publishers need comprehensive, independent addressability solutions to help ensure they can monetize today and are future-proofed for tomorrow. OpenWrap is pre-integrated with Identity Hub, PubMatic’s leading ID management tool. Built on Prebid, publishers can activate top ID partner solutions, test and review performance in a few simple steps.

How PubMatic Helped Boost RP Digital’s Revenues By 375%

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Expert Support

Publishers need to focus on publishing; their partners should focus on the heavy technology lift. OpenWrap has become a leading header bidding solution partly because PubMatic has made it so easy to onboard and manage. Customers get dedicated customer success and solutions engineering support to help ensure success now and for tomorrow.

A dedicated customer success team helps every OpenWrap customer with:

  • Wrapper deployment
  • Configurations
  • Wrapper performance optimizations
  • Identity/addressability management
  • A/B testing
  • Ongoing yield management

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GET STARTED

OpenWrap empowers publishers with control and transparency, and accelerates innovation through open-source and enterprise tools. Get the OpenWrap advantage and maximize your monetization potential.

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