Hamburg, 12 June 2024 – PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, has today announced its partnership with Smartstream, a leading digital marketing provider of comprehensive video advertising solutions in the DACH region. Advertisers using Smartstream’s platform will now benefit from enhanced audience targeting capabilities via PubMatic. For Smartstream this represents an opportunity to accelerate programmatic growth across the DACH region.
PubMatic’s strategic supply path optimisation (SPO) relationships, scale in demand, and advanced programmatic trading capabilities enable Smartstream to help advertisers unlock new opportunities across its expansive high-quality CTV and OLV inventory. Advertisers can now deliver targeted ads for a wide range of audiences in immersive, brand safe environments.
PubMatic’s Ekkehardt Schlottbohm, Regional VP, Northern Europe says: “This collaboration is a significant milestone for both PubMatic and Smartstream. Together, we are now able to help the programmatic industry in the DACH region to innovate and grow at a rapid pace. By fulfilling the advertisers’ need for efficient, transparent, and premium-grade supply of inventory we are opening up new opportunities to engage with consumers in meaningful ways across both online video and CTV. The partnership reinforces PubMatic’s standing as a leading force in the omnichannel video space with solutions that meet the needs of both publishers and advertisers. We look forward to continuing to play a key role in powering trading that optimises ad revenue for both buyers and sellers.”
Smartstream’s Alessio Pirrera, Technical Director says: “This partnership is a great addition to our ad stack as it provides access to new demand sources and increasing our ability to collaborate with our existing agency and advertiser clients For our supply partners who already benefit from comprehensive video monetization, this provides another opportunity to increase advertising revenue as well as fill rates.“
About PubMatic
PubMatic (Nasdaq: PUBM) is an independent technology company maximising customer value by delivering digital advertising’s supply chain of the future. PubMatic’s sell-side platform empowers the world’s leading digital content creators across the open internet to control access to their inventory and increase monetization by enabling marketers to drive return on investment and reach addressable audiences across ad formats and devices. Since 2006, our infrastructure-driven approach has allowed for the efficient processing and utilisation of data in real-time. By delivering scalable and flexible programmatic innovation, we improve outcomes for our customers while championing a vibrant and transparent digital advertising supply chain.
About Smartstream
Smartstream is the specialist for holistic digital marketing. Founded in 2012 as a multiscreen video marketerplatform, Smartstream now serves over 400 national and international advertising clients as well as all relevant media agencies in Germany, Austria, and Switzerland – both through Managed Service and via programmatic interfaces. With a team of over 40 experts in moving images, Smartstream enables clients to reach a network of over 62 million unique users in the DACH region (Germany, Austria, and Switzerland) each month using self-developed moving image technology.
The company has offices in Munich, Zurich, Düsseldorf, Hamburg, and Vienna, and has been majority-owned by ProSiebenSat.1 Media SE since 2015.