Hamburg, Germany (1 May, 2019) Premium digital advertising technology company, PubMatic, announced the appointment of Ekkehardt Schlottbohm as Regional Director for Central Europe. Based in the PubMatic Hamburg office and overseeing the teams in Munich and Berlin, Schlottbohm brings a wealth of experience in business development, building partnerships and developing effective commercial strategies. He will be focused on driving adoption around the company’s mobile and video solutions, continuing the growth in the key German market and developing the business in Austria, Switzerland, the Czech Republic and Poland.
Schlottbohm joins PubMatic from [m]PLATFORM, GroupM’s technology and services business. There he served as Managing Partner, Sales and Consultancy, responsible for business development for all GroupM’s services and products and managing relations across the agencies, especially at a senior level. He brings more than 12 years digital expertise encompassing the buy-side and programmatic advertising in video, native and contextual, with companies including YuMe, Plista, Spree7 and smartclip.
“We are delighted Ekkehardt is joining PubMatic to lead our Central Europe team. His background in video and on the agency-side support our increasing focus on building out our involvement in these areas.” commented Jeff Hirsch, Chief Commercial Officer at PubMatic. “His extensive programmatic knowledge and leadership experience make him ideal to continue building up our business in Germany and taking advantage of the opportunities across central Europe.”
Programmatic ad spending in Germany is expected to reach €1.80 billion in 2019, growing by 37.5% over the prior year. * Programmatic has been a key driver of digital ad spend in the German market, and has very much been led by increasing investment in mobile advertising.
“I am joining PubMatic at an exciting time of growth for both the business and the German digital market,” said Ekkehardt Schlottbohm. “Today, more and more businesses are looking to inhouse their programmatic services and want supply partners that can offer an international solution with premium and brand safe inventory at scale. PubMatic is well positioned to take advantage of where the market is moving to.”