PubMatic In The News

PubMatic today announced it has been selected by G + J e|MS, one of the largest media marketers in Germany, to power its mobile advertising. G + J e|MS will benefit from the comprehensive mobile solutions PubMatic offers by extending their programmatic advertising activities.

Originally published in MarTech Series Premium digital advertising technology company, PubMatic, announced that Emma Newman, formerly Vice President UK, has been promoted to the position of Chief Revenue Officer for EMEA. In her new role, she will be tasked with continuing to build the European region, working with the local teams to take advantage of the growth opportunities…

Originally published in The Drum, written by Andrew Blustein Google is set to come out of a seven-month test period and fully introduce first-price auctions to Google Ad Manager. The move is meant to unify the ad auction and provide publishers with more transparency. Jason Bigler, Google’s director of product management, wrote in a blog post that since testing…

Originally published in ADWEEK Brand advertising spending will hit a new record this year according to eMarketer, creating new opportunities for news publishers. But more spending will lead to more occasions for ads to appear in unsafe environments and it’s imperative that publishers listen to buyer concerns and plan accordingly. Successful listening and planning requires…

Originally published in MarTech Advisor, written by Indrajeet Deshpande Programmatic advertising platforms help advertisers/brands manage their ad campaigns effectively. It also helps publishers optimally leverage their ad inventory. Here are the top five programmatic ad platforms for 2020 and beyond. The programmatic display ad spend in the U.S. is forecasted to reach $68.87 billion in 2020…