PubMatic In The News

PubMatic announced today that the "Publisher Monetization Research Group" (PMRG), of which PubMatic is a member, has established the "Japan Publisher Alliance on Digital" (J-PADTM), an alliance of Japanese and international publishers allowing brands to access a highly desirable audience through exclusive Private Marketplace (PMP) inventory via PubMatic's revenue management platform, SEVEN.

PubMatic today announced the appointment of two new members to its management team. Michael Adair, previously Senior Vice President of Corporate Development and Partnerships at Rubicon Project, has joined the company as Vice President of Publisher Development, Americas. In addition, PubMatic is also building out its Advertiser Solutions team with the appointment of Kyle Dozeman as Vice President of Advertiser Solutions, Americas, responsible for leading the company's buy-side-focused sales, operations and strategy.

PubMatic today announced plans to expand operations across Germany with the opening of a new head office in Hamburg. Germany is the second largest digital market in Europe and by 2019 programmatic transactions are expected to represent nearly 50% of all digital ad spend in Germany.

PubMatic is pleased to announce its partnership with Proxama PLC (AIM:PROX), the leading mobile proximity commerce company, to exclusively power the automation of ad buying for media buyers and sellers across its portfolio of apps.

PubMatic today announced that in the first half of 2016, its mobile, video and native platform spend grew more than 50 percent year-over-year. The company went on to state that it is cash flow positive, following its third full year of profitability in 2015. To capitalize on this momentum, veteran digital media executive Jeff Hirsch has joined the company as Chief Marketing Officer.