PubMatic In The News

PubMatic today announced further expansion of its OpenWrap product, now the industry’s first free and fully-supported hybrid wrapper solution. Extending the most widely used open-source container script, Prebid.js, OpenWrap optimizes a publisher’s integration mix of client- and server-side demand to future-proof their ad decisioning strategies.

PubMatic today announced the findings of its Q1 2017 Quarterly Mobile Index (QMI) report, which found that increased global adoption of header bidding and private marketplaces (PMPs) drove significant monetization opportunities for mobile publishers. The report also provides insights for publishers and media buyers around mobile video and app inventory.

PubMatic today announced the appointment of Michael Zeisler to the role of regional director for Central Europe, a significant growth area for PubMatic. In his new role, Zeisler will help PubMatic open its second German office and new German headquarters in Hamburg, first announced late last year, and assist the company in developing new premium publisher relationships with a particular focus on the company’s revenue management platform, SEVEN.

PbMatic today announced significant expansion of its global marketing organization with key hires across the U.S., EMEA and APAC regions. The appointments, which include Philip Buxton as EMEA-based Vice President of International Marketing as well as three new director-level marketing experts in the U.S. and APAC, will support PubMatic’s ongoing global expansion, continued technology innovation and thought leadership efforts throughout 2017 and beyond.

PubMatic today announced the expansion of its header bidding solution to the mobile app ecosystem. This extension of PubMatic’s leading header bidding technology, first launched for desktop in 2012 and since expanded to mobile web and now app, gives app developers a powerful, lightweight solution for reclaiming control of ad decisioning and maximizing revenue across their already valuable mobile app inventory at a time when in-app content consumption is on the rise.