Leading Through Change with Supply Path Optimization
An uncertain economic environment has disrupted the standard paths to success for advertisers. Buyers are seeking partners who can help them adapt to changing situations and prepare to meet the ROI goals of the future.
Supply Path Optimization (SPO) brings PubMatic’s technology, insights and expertise to guide advertisers to pragmatic approaches to meeting campaign objectives. SPO reduces the number of intermediaries in the programmatic pathway until each is adding value. PubMatic customers benefit from the data, inventory access and control of a proven, high-value SPO offering to ensure their marketing budgets work harder and more efficiently — with maximum transparency.
While it is a complex topic, our hope is that the insights and best practices we have developed will help agencies and advertisers get ahead of the challenges of the marketplace and put SPO to work for them. Download our quick and easy guide and get started understanding supply path optimization today.
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PubMatic SPO meets your goals
CUSTOMIZABLE TECHNOLOGY
No two buyers are alike. PubMatic’s expert team has substantial experience building custom solutions to help large advertisers achieve their unique goals.
PRICING TRANSPARENCY
Transparency starts with fixed fees, continues through direct billing, and runs through the entire transaction chain. This gives you reduced costs, along with the highest level of clarity and control over your expenditures.
MORE BANG, FEWER BUCKS
PubMatic advanced technologies make your media dollar go farther. Tools such as bid shading and ROI Sync can dramatically reduce CPMs.
INVENTORY CHOICE
Through curated private marketplaces and publisher marketplaces, we give you access to the premium inventory you need, customized to your specific objectives.