MMS SF: Gamechangers

We will be hitting the stage at Modern Marketing Summit San Francisco – PubMatic’s Amanda Binns, Regional VP, Customer Success will be leading a panel discussion with Chris Portella, EVP, Client Business Partner / Co-Managing Director, UMSF, UM Worldwide, Will Warren, EVP, Digital Investment, Zenith Media and Hynek Stehno, Vice President – Group Account Director, Performics. 

You won’t want to miss how the panel tackles the topic of “Header Bidding for the Buy Side.” Over half of all publishers are currently using header bidding technology, according to AOL Platforms, but what does this mean for brands and agencies? Join the conversation and learn how savvy advertisers are building an advanced header bidding strategy and utilizing it to their advantage, driving innovation and strategic best practices across all clients. Discover how a comprehensive approach will result in improved viewability, better forecasting, more impressions, increased reach, and brand safety.

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