MMS NY

Connect with our team at MMS NY and don’t miss PubMatic’s Kyle Dozeman, VP, Advertiser Solutions, on a fantastic panel discussing “The Next Era of Programmatic” along with Joshua Palau, VP of Digital Strategy and Platforms, Bayer, Michael  Mangione, Global Head of Digital Marketing and Personalized Customer Experience, Bose Corporation, and Sarah Warner, Managing Partner, Digital Investment Lead, GroupM. Programmatic is no longer limited for direct response campaigns. We are seeing a significant increase in the amount of brand advertising spend moving from traditional insertion orders to automated channels. A recent industry focus on transparency, quality and control along with the continued attraction of real-time targeting and efficiency is pulling brand spend from more traditional means. Learn why this shift is happening now and how fellow marketers are leveraging programmatic solutions to make meaningful connections between consumers, content and brands.

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