IAB UK Programmatic Webinar

Our PubMatic session – Identity: Unlocking Opportunities In A Cookie-Less World

On the day, our own Lisa Kalyuzhny, Senior Director, Advertiser Solutions EMEA at PubMatic will be talking about the opportunities in a cookie-less world. As the industry shifts away from third-party cookies, much have been made of the challenge and threat posed to campaign targeting and ROI as advertisers and publishers lose visibility into their audiences. What does the future hold for audience addressability and targeting – can this be the turning point where a better identity solution is developed, one that works cross-platform, cross-device, and in emerging media formats?

Join us on April 30^th at 9am by registering your details  here

PubMatic Team