Digiday Publishing Summit Europe | Knowing Your Audience

At a time when there’s almost  too much choice – more content, more models, more platforms, more devices, more of everything for audiences and brands to navigate is it possible that the one thing everyone wants – relevancy – is one of the ‘things’ that there isn’t enough of?.

Another ‘thing’ that there is arguably not enough of is scale – especially when it comes to premium publishers.  Combine the lack of scale with the removal of the cookie and therefore an addressable audience and one might wonder if there is any chance of brands and publishers of a) really knowing their audience and b) being able to engage with them in a relevant way?.

What if, in the future, we had convenience and scale, overlayed with addressability and accessibility? This would allow brands to work with publishers to deliver the right message, to the right audience, at the right time and across the right platform. Imagine providing high quality, highly relevant content and thereby safeguarding both the publisher and advertiser relationship with the audience and ultimately safeguarding digital publishing. Can we turn this theory into reality?.

Join Mark Williams, Director Cloud & Audience + Data Solutions at PubMatic EMEA on Wednesday 15th at 16:20h (BST) as he discusses the topic of Audience Addressability at Digiday Publishing Summit Europe.

Find out more about the event and book your pass to attend using the link below.