AdRev Forum EMEA 2017

AdRev Forum EMEA 2017: Clearing The Path Ahead

October 4 - 5, 2017 | Pennyhill Park Hotel, UK


The digital media industry continues to exist in a constant state of flux. As new trends emerge and gain traction we are faced with new demands from our clients — whether advertiser, media owner, or consumer — almost daily. In particular, issues such as the ‘ad-tech tax’, ‘fake news’, and GDPR are pointing to an overarching theme: the demand for total transparency in how digital media is traded.

At PubMatic’s first Ad Revenue Forum EMEA, we will explore these trends with an outstanding group of speakers and our most senior partners across EMEA to help us act more transparently and more effectively to help us clear the path ahead for future customer satisfaction and growth.

VENUE

Pennyhill Park Hotel, London Rd, Bagshot GU19 5EU, UK

AGENDA

WEDNESDAY, 4TH OCTOBER, 2017
FROM 3:00PM Guest arrival and check-in
7:00 – 8:00PM Welcome drinks reception
8:00PM – 12:00AM Networking dinner
12:00AM After-dinner drinks reception
THURSDAY, 5TH OCTOBER, 2017
7:30 – 8:45AM Networking breakfast
9:00 – 9:15AM WELCOME
Bill Swanson, VP, EMEA, PubMatic
9:15 – 9:45AM KEYNOTE // THE STATE OF THE MEDIA NATION: THE IMPACT OF TECHNOLOGY ON CONSUMERS AND COMMERCIALS
Spencer Kelly, presenter, Click
9:15 – 9:45AM ADVERTISER 3.0: HOW BRANDS ARE ADAPTING FOR THE PROGRAMMATIC AGE
Gawain Owen, digital strategy director, Jellyfish
10:15 – 10:45AM WHAT DO AGENCIES WANT? TICKING THE BOXES FOR BUYERS AS DIGITAL EVOLVES
Jess Burley, global CEO, M/SIX
10:45 – 11:00AM Networking break
11:00 – 11:45AM THE SUPPLY CHAIN FROM HELL? RESTORING TRUST AND TRANSPARENCY IN THE AD-TECH ECOSYSTEM
Panel discussion hosted by Jeff Hirsch, CMO & head of publisher development, US, PubMatic
11:45AM – 12:15PM AUCTION DYNAMICS: UNDERSTANDING HOW AD SPACE IS TRADED AND WHY IT MATTERS
Amar Goel, founder and chairman, PubMatic
12:15 – 1:30PM Networking lunch
1:30 – 2:00PM GDPR IS HERE: WHAT THE MEDIA INDUSTRY NEEDS TO KNOW ABOUT THE NEW REGULATORY LANDSCAPE
Nick Stringer, public policy consultant
2:00 – 2:45PM FUNDING DEMOCRACY: NEWS MEDIA COMPANIES ADDRESS THE COMMERCIAL REALITIES OF THE ‘POST-TRUTH ERA’
Panel discussion hosted by Bill Swanson, VP, EMEA, PubMatic
2:45 – 3:00PM Networking break
3:00 – 3:30PM PROGRAMMATIC IN 2018: FORGET THE FUTURE — LET’S CLEAR UP THE HERE AND NOW
Oliver Gertz, MD EMEA, Mediacom
3:30 – 4:15PM VIDEO, MOBILE, AND NATIVE: PATTERNS OF GROWTH AND OBSTACLES TO MORE
Panel discussion hosted by Emma Newman, country manager, UK, PubMatic
4:15 – 4:30PM CLOSING REMARKS
Bill Swanson, VP, EMEA, PubMatic