614 Group Brand Safety Summit

The 614 Group Brand Safety Summit, entering into its 6th year, brings together over 250 media executives for a full day of informative conversations and collaborative workshops. The event creates a place for leaders to exchange ideas and best practices about how to leverage new offerings.

Amidst demands for greater transparency and efficiency across the digital supply chain, consolidation has come to the forefront of industry dialogue. Advertisers and agencies are winnowing down their technology partners and optimizing their supply paths to ensure that each dollar of ad spend is as impactful as possible, while publishers and technology providers alike attempt to remain ahead of the changing ecosystem. While this consolidation improves quality and transparency, it also opens the door to a new age of innovation between advertisers, agencies and SSPs.

PubMatic will take a look at the new frontier being crafted by advertisers, agencies and SSPs and the improvements to efficiency and leveraged buying power, increased effectiveness of data activation and targeting, and how this allows for the activation of exciting new formats. Hear how industry leaders are driving these changes, how they remain competitive in this new environment and what this means for the future of digital media.