PUBLISHERS SIGNIFICANTLY INCREASE FILL RATE, YIELD, AND OVERALL REVENUE ACROSS COOKIELESS BROWSERS GLOBALLY
PubMatic and LiveRamp partnered to offer publishers leveraging Identity Hub with a people-based identity solution to help more effectively monetize their inventory.
Today, approximately 40% of the browser market is already cookieless (e.g., Safari, Firefox, Edge) — and with the deprecation of third-party cookies on the horizon, publishers must implement a durable solution to withstand industry headwinds.
THE SOLUTION: IDENTITY HUB + LIVERAMP ATS
PubMatic and LiveRamp partnered to offer publishers leveraging PubMatic Identity Hub with a people-based identity solution to monetize their inventory in cookieless environments — all while facilitating end-toend addressability across the advertising ecosystem and prioritizing consumer privacy.
LiveRamp and PubMatic found that 145 publishers using ATS via Identity Hub achieved higher CPMs on Safari and Firefox (web and mobile web), and increased their ability to convert ad requests to served impressions across their inventory. This further supports the efficacy and durability of Identity Hub and ATS across browser environments, today and in the future.