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How Zee Media Saw a 40% Increase in Overall Programmatic Revenue by Adopting PubMatic’s Openwrap

How Zee Media Saw a 40% Increase in Overall Programmatic Revenue by Adopting PubMatic’s Openwrap

Zee Media is one of India’s largest news networks with 14 news channels and 20 digital brands in 12 different languages touching more than 220 million viewers across digital (both web and mobile) and satellite TV mediums.

Zee Media had initially relied solely on a well-known, proprietary black box solution but sought to diversify monetization through additional header bidding solutions. They reached out to PubMatic to help them navigate the challenges of header bidding.

By switching to PubMatic’s OpenWrap .js API and AMP integrations, Zee Media saw significant uplifts in revenue through unifying competition for their inventory and upgrading their programmatic stack.

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