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How Thailand’s Most Visited News Site Is Improving Monetization With PubMatic’s Identity Hub

How Thailand’s Most Visited News Site Is Improving Monetization With PubMatic’s Identity Hub

In its twenty-third year of operation, Sanook.com is Thailand’s most visited news site and is one of the longest operating local websites.

Sanook.com relies on programmatic advertising for monetization; protecting this ad revenue is key.

Since deploying PubMatic’s Identity Hub, Sanook.com has improved programmatic monetization, seeing lifts of up to 132% in ad spend.

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