HOW OVERWOLF SCALED PMP AND BUYER RELATIONSHIPS WITH PUBMATIC'S ACCESS MEMBERSHIP

With a thriving community of 100M monthly active gamers on the world’s most popular games — from Minecraft to Fortnite, Overwolf was actively seeking innovative ways to unlock new revenue opportunities for its partners. Overwolf recognized the increasing demand for unique, high-value advertisers to monetize across its premium gaming properties and began seeking out a strategy to build a win-win scenario for game developers and advertisers alike.

To achieve this objective Overwolf deepened their existing partnership with PubMatic, enrolling in their exclusive Access Membership program. As a member, Overwolf was strategically positioned to strengthen buyer relationships and generate incremental revenue.

Overwolf had the opportunity to introduce their unique inventory to PubMatic’s in-house advertising solutions team through an in-person event. This engagement equipped the advertising team with an understanding of in-play ad formats and the intricate nuances of gaming. As a result, Overwolf forged a vital connection with a major CPG brand, igniting new demand.

Overwolf’s private marketplace (PMP) spend increased by 23%*. This lift was fueled by enhanced supply targeting and the cultivation of new buyer connections. Additionally, by harnessing one of the many benefits of the Access Membership, Overwolf expanded its capacity, resulting in a 28% revenue increase**.