Case Study: SSP

HOW PUBMATIC HELPED BOOST CZECH NEWS CENTER’S REVENUES BY 50%

The Team At PubMatic were great. They worked with us to understand the optimisations we could make to boost performance. The best thing here was their proactive approach, they uncovered an issue that we were not aware we had, provided a solution and the results were excellent.

Hubert Gall

Programmatic Strategist
Czech News Center

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Czech News Center are one of the top publishing entities in Czech Republic. The company own and operate sites across news, entertainment and sports among others.

THE STORY BEHIND THE SUCCESS

Czech News Center were having issues monetizing ads, specifically the company identified a functionality allowing for multiple ad slots as being beneficial but were unable to implement a solution that worked. There were challenges with workflows as well as the technical mapping which was inefficient. This lead to a consult with PubMatic and after fruitful collaboration a solution was put in place that proved to be successful.

OUR TAILORED APPROACH

The Implementation of PubMatic’s Multi-Size Ad feature lead to an increase in revenues by 50%
Addressed previous workflow challenges experienced by Czech News Center by tailoring product with extra streamlining functionality

SUCCESS BY THE NUMBERS

After turning on PubMatic’s Multi-Size Ad feature:

32%

Increase in eCPM

50%

Increase in Revenues