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We are building the digital advertising supply chain of the future. See how PubMatic is delivering results for the world's leading publishers and advertisers.
Featured
Leveraging Supply-Side Targeting to Boost Efficiency and Reach for Butler/Till
Butler/Till, a leading results-driven marketing agency, sought to quantifiably grow business and improve programmatic performance for their pharmaceutical client. They leveraged PubMatic’s AI-powered infrastructure and platform to enable upstream audience decisioning, greater reach, and more efficient outcomes for the client.
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2.5X
impressions/reach
month-over-month
month-over-month
12%
DECREASE IN Cost
per unique reach
per unique reach
Featured
Butler/Till Unlocks Greater Efficiency and Performance with PubMatic AgenticOS
Butler/Till partnered with PubMatic to test the industry’s first fully autonomous, end-to-end agentic campaign for Geloso Beverage Group. Leveraging PubMatic’s AgenticOS platform, the campaign ran across premium CTV and sports inventory and was planned and executed entirely through AI-driven decisioning. The result was a campaign that delivered greater efficiency, higher impression volume, and premium supply…
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~80%
reduction in
buy-side costs
buy-side costs
+40%
more impressions
than planned
than planned
Featured
PubMatic and Agence 79 Drive 14.3% Higher Video Performance Through Data‑Driven Curation in France
Agence 79, a subsidiary of Havas Media Network, partnered with PubMatic on behalf of a leading retail client to enhance video campaign performance while increasing transparency and efficiency in programmatic buying. To meet these objectives, the agency leveraged PubMatic’s advanced curation solutions to design a premium video network that combined broad reach with data precision…
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+14.3%
VTR
VERSUS TARGET
VERSUS TARGET
+12.5%
VIEWABILITY
VERSUS TARGET
VERSUS TARGET
Featured
Chevrolet Arabia Exceeds CTR Benchmarks By 70% While Avoiding Over 1 Tonne Of Carbon Emissions
As advertisers increasingly prioritize sustainability alongside performance, Chevrolet partnered with dentsu and SeenThis for the ‘Chevrolet Silverado Truck Mania’ campaign to promote the Silverado model across KSA and UAE. By leveraging PubMatic’s curated marketplace inventory and SeenThis’s carbon-efficient streaming technology, the programmatic display campaign reached consumers at scale while minimizing carbon emissions. Social media video…
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1.2KG
CO2E Saved
Equivalent to 7,658km
driven by car
Equivalent to 7,658km
driven by car
9.2 TB
Of Data Wastag
Eliminated
Eliminated
Featured
Unlocking CTV Scale & Transparency With PubMatic Activate
Leading programmatic media partner, MiQ, was looking for a programmatic activation solution that could effectively scale CTV campaigns with brand-suitable inventory and provide transparent show-level reporting for a category restricted client. PubMatic Activate helped drive scale and transparency, delivering impactful outcomes for both the client and agency.
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93%
Impressions Coverage
Of Show Level
Reporting
Of Show Level
Reporting
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