AdTech is evolving rapidly, driven by the need to manage and extract incremental value from ever-growing datasets. For publishers and programmatic leaders, this transformation brings both opportunity and complexity. Traditional analytics tools often fall short, leaving users struggling with static dashboards and time-consuming, manual workflows.
At PubMatic, we believe the future of data analytics lies in AI-powered innovation that solves customer needs by simplifying workflows and saving time. That’s why we’re proud to introduce PubMatic Assistant, a generative AI-powered tool designed to streamline analytics, enhance productivity, and unlock new growth opportunities by uncovering insights in big data. Developed with direct input from our customers, PubMatic Assistant is the latest step in our bold vision for AI innovation.
Using a simple conversational interface, PubMatic Assistant can be trained on bespoke customer workflows to better understand and respond to future queries and requests. Thanks to this new level of automation, PubMatic Assistant allows customers to focus on higher-value tasks and leave the tedium to AI.
PubMatic Assistant conversationally prompts users with a myriad of ideas and queries to kickstart their journey with AI-powered insights.
PubMatic Assistant: Built for an Integrated Platform
What sets PubMatic Assistant apart from other AI-powered analytics tools is its deep integration into the PubMatic platform, which is uniquely built to bring buyers, data partners, publishers, and commerce media networks closer together. Unlike standalone tools, Assistant operates within an ecosystem designed to seamlessly connect insights across programmatic workflows. Whether analyzing inventory performance, optimizing deals, or informing campaign strategies, PubMatic Assistant helps ensure that every insight is actionable within the broader context of your business. For example, users can:
- Analyze campaign performance with queries like, “Which ad formats drove the highest revenue in the past month?”
- Review inventory insights by asking, “What were the top-performing audience segments last quarter?”
- Identify opportunities with, “Which deals underperformed this week, and how can I optimize them?”
Not only does PubMatic Assistant enhance individual tasks but also entire programmatic workflows, empowering users to drive results more efficiently.
Illustrative example of the current product capabilities, enabling multi-step metric analysis and cross-period comparison with a single prompt.
Customer-Centric Innovation at its Core
As we have engaged with our customers, one recurring theme emerged: the need for a tool that could make sense of increasingly complex data while saving time and unlocking value. More specifically, our customers told us they needed:
- Simpler, faster access to insights without sifting through static dashboards
- Actionable recommendations tailored to their unique business goals
- A solution that integrates seamlessly into their existing workflows
PubMatic Assistant can deliver these needs with intuitive natural language processing (NLP) and context-aware AI. It doesn’t just answer questions; by training on customer workflows, PubMatic Assistant can help anticipate challenges and make recommendations that transform insight into action.
“PubMatic Assistant has revolutionized how we approach analytics. It’s fast, accurate, and fully aligned with our workflow needs—saving us hours every week. We look forward to collaborating with the PubMatic team to uncover even more paths to Gen AI innovation,” said Elazar Heim, VP of Revenue at Overwolf.
“PubMatic Assistant will help us continue to transform the way we approach programmatic advertising, bringing greater efficiency to our daily operations. With PubMatic as our partner, we’re ready to expand on our arsenal of AI technology to stay agile and competitive, with our fanatical focus on quality, performance, and transparency,” said Jayson Dubin, CEO at Playwire.
“As AdTech innovates at an increasingly rapid pace, we need tools with efficiency at their core to not just stay ahead but truly thrive. Powered by Gen AI, PubMatic Assistant allows us to gain actionable insights instantly, freeing up more time to focus on strategy and meaningful collaboration,” said Mark Fruehan, Head of Global Demand & Strategic Partner Development at BidMachine.
AI That Addresses What Matters Most
PubMatic Assistant reflects three key themes driving AI adoption in AdTech:
- Cost Efficiency and Productivity Gains: Automating manual processes to eliminate inefficiencies, save time, and free up valuable resources
- Revenue Growth Potential: Providing high-quality insights that uncover new opportunities, optimize campaigns, and drive incremental revenue
- Autonomous AI with Agentic Workflows: Building a foundation for AI-powered tools that not only assist users but also actively execute workflows and deliver recommendations
This approach helps ensure that PubMatic Assistant is not just a short-term solution, but a scalable platform designed to evolve with the needs of our customers.
A Roadmap for the Future
While analytics is the primary use case for PubMatic Assistant now, this solution serves as the foundation for more advanced uses of AI in the future. Our roadmap reflects this ambition, with future enhancements designed to unlock even greater value across the ecosystem:
- Advanced Automation: Expanding capabilities to automate entire workflows, from generating insights to executing optimization strategies
- Predictive Analytics: Using AI to forecast trends and guide proactive campaign adjustments
- Campaign Planning: Leveraging historical and real-time data to inform future strategies with actionable recommendations
- Scalability Across Use Cases: Growing beyond analytics to include troubleshooting, optimization, and planning tools tailored to every stage of the programmatic process
With this vision at its core, PubMatic Assistant is the latest step of PubMatic’s AI innovation strategy, helping customers navigate today’s challenges while preparing for the opportunities of tomorrow. This new tool follows last year’s successful launch of Creative Category Manager, an AI-based creative classification tool that helped our CTV publishers unlock millions of dollars in political ad spend that met their user experience criteria.
Join the Beta Program Today
The launch of PubMatic Assistant is more than an introduction to a new tool—it’s an invitation to shape the future of AdTech innovation. With its ability to simplify workflows, deliver actionable insights, and evolve alongside customer needs, PubMatic Assistant is setting the standard for what AI can achieve within an integrated platform.
The rolling beta launch was initially extended to select Access Membership customers, who gain early access to new features and enhancements to our platform. As we expand the beta program, we will invite more of our publishers to experience how PubMatic Assistant can transform your approach to analytics and decision-making. Together, we can build a smarter, faster, and more innovative AdTech ecosystem.
With PubMatic Assistant, the future of AdTech is here—and we’re ready to build it together with you. Reach out to John.Martin@PubMatic.com for beta access.
