The connected TV (CTV) space continues to grow with no signs of stopping. According to MAGNA, global open internet CTV spend is expected to grow by 14% annually between 2023-2027. As consumers continue to cut the cord and gravitate toward streaming, publishers must adapt and optimize their strategies to fully capitalize on the momentum we’re seeing in CTV advertising.
PubMatic has been at the forefront of CTV innovation for years, and we’re excited to introduce our new CTV Marketplace to empower publishers to unlock more value from their inventory, while making it easier for buyers to access premium content and audiences. By offering a direct and transparent approach to inventory curation, publishers and advertisers can maximize their advertising outcomes by integrating a programmatic CTV strategy. Publishers including DIRECTV Advertising and Roku are already leveraging the marketplace to unlock new revenue streams and optimize their CTV strategies.
Transforming the CTV Landscape
At PubMatic, we treat premium CTV supply with the attention it deserves. Through our CTV Marketplace, we work closely with publishers to onboard new and specific inventory, drive efficiencies, and ultimately reduce friction points. This unlocks new opportunities for enhanced targeting and more precise supply packaging, resulting in greater revenue potential for publishers.
- Get Started with One Click: Start monetizing your valuable inventory, including sports, news, and lifestyle and entertainment, with a simple opt in. PubMatic pre-curates your inventory so that it is off-the-shelf and easy to buy. We tailor our curation by uniquely balancing buyer needs with publisher nuances.
- Tap Into Underserved Markets: PubMatic’s CTV Marketplace can extend your own salesforce, enabling access to new, incremental demand through our relationships with medium-sized DSPs and independent media agencies.
- Connect with CTV Performance Buyers: Unlock CTV performance budgets through PubMatic’s uniquely efficient paths and exclusive packaging that overlays commerce media data over inventory.
- Harness a Myriad of Addressable Signals: Addressable by design, our CTV Marketplace has incorporated over a dozen first- and third-party signals to help drive more publisher revenue, including IAB Content category, genre, rating, live, series, show, title, and audience.
- Evaluate Content in Real Time: PubMatic can help you find new pockets of brand-suitable content to monetize by contextualizing creative assets minute by minute. Imagine a cooking segment on news; we can take the cooking segment and classify it as “food” versus “news,” unlocking an opportunity for incremental revenue.
- Access All Parts of the Waterfall: Whether you’re looking for a first look, last look, or something in between, our marketplace enables access to all parts of the programmatic waterfall to help you monetize inventory that might otherwise go unsold.
Our CTV Marketplace is designed to help you navigate this evolving landscape with ease, providing a centralized, efficient way to connect with new demand and drive incremental revenue. If you’re ready to unlock the full potential of your premium CTV inventory, contact us and learn how our CTV Marketplace can help you future-proof your business.