PubMatic’s High-Attention Auction Packages, powered by Adelaide AU (Attention Unit) data, enables advertisers to optimize towards higher-quality media dynamically using attention metrics. As the first sell-side partner to curate inventory based on Adelaide attention data, buyers can uncover opportunities to reduce waste and drive better results.
ATTENTION METRICS, PROVEN TO DRIVE BETTER BRAND OUTCOMES
PubMatic’s High-Attention Auction Packages, powered by Adelaide’s AU data, makes it easy to identify and purchase higher-quality inventory while maintaining other layers of targeting that have proven effective in the past. Adelaide’s AU score is based on attention signals from media placements, exposures, and outcomes to deliver a single, apples-to-apples media quality score.
- Evaluates hundreds of environmental and contextual indicators of quality
- Works across all channels, formats, and devices
- Predicts the likelihood of attention to creative
Adelaide’s attention-based metric, AU, consistently delivers 20-50% better business outcomes across the funnel when used in place of viewability.1
1“How Adelaide AU Correlates to Better Results” Adelaide Metrics Inc., 2021