AUCTION PACKAGE: Italy

TV VIEWERS

Secure Premium, Omnichannel Inventory at Scale

From comedy lovers to film buffs to documentary viewers, harness the power of PubMatic’s TV Viewers Auction Package to access premium inventory and engage with TV viewers across various platforms. Advanced targeting and privacy-safe data-driven insights ensure maximum relevance and effectiveness for your advertising campaigns.

DATA-DRIVEN INSIGHTS FOR OPTIMAL REACH

  • TV Content & Genres

    Target audiences based on their preferences for specific TV shows, genres, or channels. Ensure your ads are always served during relevant programming that aligns with your audiences’ interests.

  • Viewing Behaviour

    Reach consumers based on their viewing behaviour and habits, no matter where or when they chose to access content.

  • Demographic Data

    Segment audiences based on demographic data. Take advantage of this advanced segmentation to personalise your messaging for maximum results.

PARTICIPATING DATA AND CONTEXTUAL PARTNERS

  • The NewCo Logo - Color
  • Nielsen Logo - Color

Reach out to your PubMatic rep for the full list of custom audiences.

ACTIVATION CHANNELS

  • CTV/OTT
  • Web

    Video & Display

  • Mobile App

    Video & Display