Take advantage of PubMatic’s Easter Auction Package to help secure brand-safe inventory that reaches shoppers as they search for festive gifts and decorations across the premium publishers on PubMatic’s platform.
REACH PURPOSE-BUILT SEGMENTS DRIVEN BY DATA
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Gifters
Search intent based on keywords including “Easter gift”, “sweets”, “chocolate” etc.
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Dining
Existing indicators of interest in food relating to restaurants reviews, casual and fine dining.
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Holiday Travel
Online activity related to travel around Easter or commented on forums related to travel around Easter.
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Family Gathering
Online browsing activity on group activities and purchase behaviour relating to hosting family gatherings.
PARTICIPATING DATA PROVIDERS
Within our auction package offerings, we have contextual and alternative IDs segments available to meet diverse audience addressability needs and preferences. Reach out to your PubMatic rep for the full list of custom audiences.
ACTIVATION CHANNELS
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CTT/OTT
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Web
Video & Display
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Mobile App
Video & Display
