Take advantage of PubMatic’s Christmas Shoppers Auction Package to help secure brand-safe inventory that reaches shoppers as they search for festive gifts and decorations across the premium publishers on PubMatic’s platform.
REACH PURPOSE-BUILT SEGMENTS DRIVEN BY DATA
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Gifters
Search intent based on keywords including “Christmas gift”, “gift for mum”, “gift for dad”, “best kids toys”, etc.
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Alcohol, Wine & Spirits
Past purchase of alcohol, beer, wine and spirits, or people who have the intent to visit liquor/ bottle shops.
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Shoppers
Location data from devices at electronics & department stores or clothing & accessories stores in the last 90 days.
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Tech & Gadget Lovers
Browsing activity on technology content, or devices with e-commerce purchase behavior related to electronics.
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Holiday Travel
Online activity related to travel around Christmas or commented on forums related to travel around Christmas.
Reach out to your PubMatic rep for the full list of custom audiences.
PARTICIPATING DATA PROVIDERS
Other custom audiences can be layered onto the Christmas Auction Package.
Please connect with your PubMatic account representative to learn more.
ACTIVATION CHANNELS
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CTT/OTT
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Web
Video & Display
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Mobile App
Video & Display
