AUCTION PACKAGE: EMEA

MOTHER'S DAY

Secure Premium, Omnichannel Inventory at Scale

From chocolates and flowers to sophisticated afternoon tea, Mother’s Day celebrations come in all shapes and sizes. Take advantage of PubMatic’s Mother’s Day Auction Package to help secure omnichannel reach on brand-safe inventory targeting gifters while they shop for mom across premium publishers on PubMatic’s platform.

DATA-DRIVEN INSIGHTS FOR OPTIMAL REACH

  • Behavioural Data

    Privacy safe browsing data identifying audiences that have a proven interest in Mother’s Day shopping, gift giving, women’s apparel and jewellery, or dining out.

  • Device Data

    Device-level data from consumers who have visited gift shops, schools, baby clothing and toy stores, or who have consumed content relating to family and parenting.

  • Search Intent Data

    Reach consumers searching for relevant content using keywords such as “Mother’s Day gifts”, “flowers”, “chocolates”.

PARTICIPATING DATA AND CONTEXTUAL PARTNERS

  • Sirdata Logo - Color
  • Qwarry Logo - Color
  • Nielsen Logo - Color
  • Proximic Logo - Color
  • Zeotap Logo - Color

Reach out to your PubMatic rep for the full list of custom audiences.

ACTIVATION CHANNELS

  • CTV/OTT
  • Web

    Video & Display

  • Mobile App

    Video & Display