Cookieless Targeting Auction Packages

No cookies – no problem! Harness the potential of PubMatic’s Cookieless Targeting Auction Package to access premium inventory across the premium publishers on PubMatic’s platform while ensuring privacy compliance and brand safety.

DATA-DRIVEN INSIGHTS FOR OPTIMAL REACH

Contextual Data

Reach audiences based on the context of the content they consume, ensuring relevance and alignment with their interests.
Search Intent Data

Target users based on what they search for. From keywords related to product categories to broader content themes, using search intent data ensures ads are served when users are actively seeking relevant information.
Behavioral Data

Leverage privacy-safe browsing behaviour data to target users who have demonstrated interest in specific topics, products, or services and benefit from precision targeting and segmentation.
Device-Specific Data

Target consumers with device-specific content based on device model, browser, operating system, etc.
CTV Data Signals

Harness the power of CTV data signals including content object, genre, show, app name, language, etc.
Alternative Identifiers & Seller-Defined Audiences

Leverage alternative identifiers, as well as benefit from publishers’ audience insights with seller-defined audiences.