AUCTION PACKAGE: APAC

INDIAN PREMIER LEAGUE

Secure Premium, Omnichannel Inventory Targeted at Cricket Fans

Our Indian Premier League Auction Package helps you engage with your desired audience at scale. Select this pre-built package to secure brand-safe inventory that reaches millions of cricket enthusiasts as they consume IPL and cricket related content across the premium publishers on PubMatic’s platform.

REACH PURPOSE-BUILT SEGMENTS DRIVEN BY DATA

  • Consumption Behaviour

    Demonstrated interest in cricket or the Indian Premier League.

  • Custom Segments

    Fans with television consumption patterns or existing interests in the IPL or cricket content.

  • Device/App Targeting

    Devices seen browsing cricket and sports-related content, with sports apps, or frequenting sporting venues.

  • Search Intent

    Keywords related to sports, the Indian Premier League, cricket, etc.

Reach out to your PubMatic rep for a full list of custom audiences available.

PARTICIPATING DATA AND CONTEXTUAL PARTNERS

  • eyeota logo

ACTIVATION CHANNELS

  • CTV/OTT
  • Web

    Video & Display

  • Mobile App

    Video & Display