Chinese New Year Auction Package

Our Chinese New Year Auction Package helps you engage with your desired audience at scale. Select this pre-built package to secure brand-safe inventory that reaches shoppers as they browse for deals across the premium publishers on PubMatic’s platform.

REACH PURPOSE BUILT SEGMENTS DRIVEN BY DATA

Decorators & Gifters

Search intent based on keywords around Chinese New Year, redecoration, Year of the Dragon, or shopping.
Custom Segment

Existing indicators of interest in “Apparel & Family”, “Food & Beverage”, and “Home Decoration”.
Families / Chinese Speakers

Demographic data on people who are married and/or with kids in the household or who’s browser language is set as Chinese.