Take advantage of PubMatic’s Australia Day Auction Package to help secure brand-safe inventory that reach key audiences such as Aussie Families & Aussie Millennials while they plan their Australia Day outing.
REACH PURPOSE-BUILT SEGMENTS DRIVEN BY DATA
AUSSIE FAMILIES
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Location Data
Seen frequently at grocery stores, shopping precincts, childrens’ clothing stores.
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Aggregated Survey Data
Interests in parenting, museums & exhibits, and school holiday activities.
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Search Intent
Keywords around family activities, school holiday activities, recipes, and family & parenting blogs.
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Consumption Behaviour
Existing indicators of interest in parenting, shopping for childrens’ clothes or school supplies.
AUSSIE MILLENIALS
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Location Data
Seen recently at bars, cafes, liquor stores, gyms, and shopping precincts.
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Aggregated Survey Data
Always-on consumer survey indicating interest in food & alcoholic beverages, experience seekers, and parties.
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Search Intent
Keywords around upcoming events, best new bars & restaurants, festivals, latest fashion trends, and weekend getaways.
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Consumption Behaviour
Interest in weekend getaways, travel overseas, best bars, new restaurants, fashion trends, new music.
Reach out to your PubMatic rep for the full list of custom audiences.
